The Dirty Little Secret About Your Favorite Whey Protein

by William Thomas July 05, 2012

Amass Premium Whey

I know you’ve tried lots of protein mixes, so have I.  My favorite used to be the red jug at Cheap-Mart. If I was there for something else I’d grab a tub for $26 and call it good.

But that was before I knew that most of the big brands source their whey from China and India to keep costs low.  Both places are known for weak regulations, suspect food ingredients, rampant environmental pollution, and terrible working conditions. China in particular has a history of adulterated dairy products.

And on top of the stuff you don’t even know about, some of the ingredients companies put into whey supplements on purpose are just plain crazy. One of the biggest brands out there has the stones to add in the heavenly trio of sunflower oil, coffee creamer, and high fructose corn syrup and call it a ‘sunflower supplement’. You can’t make this stuff up.

Personally if I’m in the mood for a milkshake, I’ll head down to my local ice cream shop. Trust me, you don’t want to know what kind of chemical perversion it takes to torture otherwise healthy whey protein into tasting like Jen and Barry’s.

Of course there are also a few honest brands and some good products, but it takes a lot of research to figure out which is which and the good guys aren’t always who you think. Read those labels carefully, I was fooled more than once by happy ‘organic looking’ packages.

We source 100% of our whey from New Zealand, home to some of the purest dairy production facilities in the world. New Zealand has strict laws in place to protect the quality of both the dairy products and the health and welfare of the animals. Growth hormones for cows like rGBH are completely outlawed, same with antibiotics.

New Zealand cows are all grass fed and graze in pastures planted with rye grass and white clover, they are never fed grain. Even the pastures are naturally managed; they don’t use any herbicides or pesticides. And all dairy products are screened by the New Zealand Ministry of Agriculture and Forestry to insure they are free of any kind of chemical contaminants.

Amass Whey Premium is clean and pure with only 5 ingredients that you can actually understand. It tastes amazing, and delivers 21 grams of highly bio-available protein per serving.  With only 120 calories and barely a single gram of sugar you’ll be getting everything your body needs and nothing it doesn’t.

Know Where Your Food Comes From.

Stay Alpha.

Bill Thomas

Founder, Q5 Labs

William Thomas
William Thomas